Mastering the Art of PR, Promotion and Publicity - October 31st

Intro: Richard John
The day’s agenda

Alistair Turner: Davies Tanner Marketing Services
The state of the market, the role of the agency, the fragmented media mix

Kate Disley (CMPI):
Practical case study

Roisin Sullens, Mash Media
What editors really want, and how to make their day

Kingston Smith:
PR and publicity as a tool for effective trade show delivery – the organiser’s perspective

Michael Webb:
Using E-newsletters for PR, publicity and profit

Richard John
Grumpy old consultant – using controversy for fame, fortune and the odd assassination attempt

James Latham, Events Review
Why understanding IPTV could be the secret of real PR success

Kursha Woodgate, Mexia Communications
How PR made the Henley Festival such a blinding success